KEYAI

Engage. Anticipate. Empower. Evolve.

The Intelligent Layer for Every System, Not Just Your Contact Center.

KeyAI™ by Radiant is an AI-powered orchestration platform that unifies automation, analytics, and human intelligence across your enterprise. It extends far beyond the contact center — integrating seamlessly with CRM, banking, HR, logistics, and other core systems to create intelligent, connected workflows.

By bridging people, processes, and platforms through secure APIs and AI-driven insights, KeyAI helps organisations resolve faster, operate smarter, and continuously evolve. It transforms data into action, automation into outcomes, and every interaction into measurable value.

The foundation of KeyAI lies in four interconnected pillars — Engage, Anticipate, Empower, and Evolve.
Each pillar represents a strategic phase in how intelligence transforms everyday operations into exceptional experiences. Together, they form a continuous cycle that connects customers, employees, and systems across your entire organisation — enabling smarter engagement, faster decisions, and measurable business outcomes.

The Intelligent CX Journey

From the first “hello” to long-term loyalty, Radiant unifies Genesys, RedSquirrel™ and KeyAI™ so every interaction is connected, contextual and monetisable.

Phase 1
Connect & Understand ✨

Customers reach you on any channel. We recognise who they are and why they are here, so every journey starts with context.

Step 01 · Inbound contact
☎️ Contact initiation

Customers connect via voice, email, WhatsApp, social or web – often switching channels while staying on a single conversation.

Step 02 · Identity
🪪 Contact identification

Genesys identifies the customer using phone, email or social IDs and attaches the interaction to their profile.

Step 03 · Personalise
🎯 Interception for personalisation

Open cases are detected so customers can jump straight back into their existing journey without repeating information.

Step 04 · Segment
🏅 Segmentation & priority

CRM segments such as VIP or high-value accounts drive smarter queuing and prioritisation when demand is high.

Phase 2
Automate the Routine, Protect the Human 🤖

Routine tasks are automated with IVR, bots and workflows, freeing agents to focus on complex, high-value conversations.

Step 05 · Classify
🗂 Service categorisation

The interaction is classified so the platform decides whether to drive self-service or route to assisted service.

Step 06 · Screen
🔎 Classification & screening

Voice uses IVR / DTMF, while digital channels use keywords or NLP to detect intent and send instant acknowledgements.

Step 07 · Self-service
🤖 Automation with KeyAI

KeyAI-powered VoiceBots and ChatBots handle repetitive requests quickly and consistently across channels.

Step 08 · Assign
👤 Agent selection

When a human is required, Genesys selects the best agent using skills, availability and predictive routing.

Step 09 · Queue
🔀 Smart queuing & routing

Interactions are queued and routed using SLA, priority and FIFO rules to protect service levels at scale.

Phase 3
Orchestrate Cases Across Frontline & Back Office 🔄

Agents get full context, and RedSquirrel™ connects CX with back-office teams to drive end-to-end resolution.

Step 10 · Context
💬 Screen-pop interaction data

Channel, journey path and contact reason appear instantly on the agent desktop when the interaction lands.

Step 11 · Customer
👥 Screen-pop customer profile

CRM history, cases and marketing or sales context are surfaced to enable richer, more relevant engagement.

Step 12 · Case
📁 Case management with RedSquirrel™

Tickets are created or linked to the customer so the full service history and 360° view are always visible.

Step 13 · Back office
🏢 Connected case handling

RedSquirrel routes tickets, notifies owners, tracks SLA, escalates overdue cases and handles webform requests automatically.

Phase 4
Augment Agents with KeyAI Co-Pilot 🤝

AI listens, learns and assists in real time, making every agent more confident, consistent and productive.

Step 14 · Co-pilot
🧠 Real-time assistance

KeyAI analyses live conversations, detects intent and suggests responses or knowledge articles directly to the agent.

Step 15 · Summarise
📝 Summaries & wrap-up assist

At the end of the interaction, KeyAI produces an accurate summary and proposes the right wrap-up codes.

Step 16 · Notify
📩 Proactive notifications

RedSquirrel sends outbound updates on case status through SMS, email or WhatsApp, keeping customers informed.

Phase 5
Elevate, Measure & Monetise CX 📈

CX becomes a growth engine: quality is measured, journeys are improved, and insights power marketing, sales and new revenue streams.

Step 17 · Quality
🎧 Quality management

Supervisors evaluate interactions across channels, coach agents and enforce quality standards using CX and QM insights.

Step 18 · CSAT
⭐ Customer satisfaction

Surveys via IVR and messaging reveal how customers really feel about the service they received.

Step 19 · Journey
🛣 Customer journey mapping

End-to-end journey maps highlight friction points and design opportunities for better experiences.

Step 20 · Analytics
📊 Customer analytics & 360° view

Interactional, attitudinal, behavioural and descriptive data combine to drive prediction and next-best action.

Step 21 · Marketing
📣 Marketing management

Segmentation, upsell and cross-sell campaigns are crafted based on real journey insights and personas.

Step 22 · Sales
💼 Sales management

Leads from CX and campaigns are nurtured into revenue opportunities, increasing customer lifetime value.

Step 23 · Monetise
💡 Upsell & cross-sell

Existing customers are offered more of what they use, or adjacent products that match their needs and behaviours.

Step 24 · New revenue
🌐 Cross-merchant monetisation

With the right agreements and APIs, anonymised insights can power cross-merchant offers and entirely new revenue streams.

Empower your teams, delight your customers,
and accelerate your CX transformation — the intelligent way”.

WHY CHOOSE US

Why Choose Radiant Communication?

Radiant Communication’s cloud contact center offers a scalable, omnichannel solution that integrates voice, chat, email, and social media for seamless customer interactions. With AI-powered automation, intelligent call routing, and real-time analytics, businesses can enhance efficiency and customer satisfaction. Its secure, compliance-ready infrastructure ensures data protection, while seamless CRM integrations and a cost-effective cloud model reduce operational complexity. Ideal for businesses seeking flexibility, reliability, and enhanced customer engagement.

Expertise in Cloud Technology

Deep experience in deploying and managing cloud-based contact center solutions.

Customer-Centric Approach

We focus on your specific needs to deliver a solution that enhances customer engagement.

Comprehensive Support

From implementation to ongoing management, we provide end-to-end support.

Transform your customer interactions with our Cloud Contact Centre solutions.

Whether you’re ready to automate processes, enhance customer experiences, or gain actionable insights, Radiant Communication is here to guide you every step of the way.